Amena Khan es la primer embajadora para L’Oréal en usar hiyab para un comercial de cabello.

La diversidad en las campañas de moda va expandiéndose cada vez más, aunque aún falta mucho por hacer, lo que hemos visto últimamente es a chicas que usan hijab como modelos en pasarelas, en campañas de moda de algunas marcas, hasta una Barbie, pero hoy en el mundo de la belleza es un gran día, pues por primera vez, L’Oréal pone a una chica con hiyab en un comercial de cabello.

Su nombre es Amena Khan y es la nueva embajadora de los nuevos productos para el cabello de L’Oréal, esta campaña fue hecha para Inglaterra en la que varias mujeres hablan sobre los problemas que tienen con su cabello y ella dice que es complicado la forma en la que queda su cabello cuando se quita el hiyab, pues después de tanto tiempo de tenerlo de esta forma, suele maltratarse.

Ante esta campaña Amena ha dicho en una entrevista para Vogue que en la actualidad no hay muchas marcas que estén haciendo este tipo de cosas, al ponerla a ella con un hiyab hablando de cabello, el valor que la marca le esta dando es el poder de sus voces, de lo que ellas tienen que decir sobre la belleza y como se sienten con ella.

Y es que quizás no pensaste en algún momento que estas chicas que tienen su cabello todo el tiempo bajo un hiyab, realmente no se preocupan por el, al contrario, ellas también lo cuidan, porque al igual que para cualquiera, el cuidado del cabello es parte de uno mismo.

A game changing new campaign!!! ??❤️ So… lately I’ve had a complex relationship with my hair feeling lacklustre. When I take off my scarf, I want my hair to be more radiant – don’t we all? ??‍♀️✨ I’m so excited and incredibly proud to announce that I‘m part of the new L’Oreal Paris Elvive World of Care Campaign which showcases Elvive’s breadth of products catering to a wide range of demanding hair types. I’m The Pink One which has been specially formulated for dull hair to boost shine. @lorealhair #WORLDOFCARE #ELVIVEXRANKIN #ALLWORTHIT #AD

Una publicación compartida por Amena (@amenaofficial) el Ene 14, 2018 at 3:04 PST

I arrived to a set that was beyond anything I could imagine. With several open studio areas spread across a giant building, the first thing that hit me was the scale of the project. There were colourful sets assembled with multiple people behind the cameras. Amongst the buzzing of constant activity, the crew & @lorealhair team would often smile & say hello, always welcoming. Shoots like this are invariably stressful somewhere along the line, but I didn’t detect a hint of that. ⠀⠀⠀⠀⠀In the makeup room, I couldn’t contain my excitement about the project. @karindarnell regaled us with stories about the celeb world (being Riri’s MUA), all the while swiftly working her magic with makeup. We exchanged stories of working & of motherhood. @neelamkg joined us. Being an internationally successful model, I’m always struck by how “real” & humble she is. All 3 of us chatted away about life, triumph & sacrifice. ⠀⠀⠀⠀⠀Lunch was great – lots of Vegan options so I was happy. The atmosphere was energised, especially as @ling.kt was on my table. She uplifts everyone around her. I ate quickly as we had some outdoor photography to do. ⠀⠀⠀⠀⠀Our beloved weather did the predictable… as we stood at the main door, it started to drizzle. But before I knew it, someone had slipped a robe & slippers on me. There I was, in a van with 5 other people from the team, driving down to the canal in the area. It was surreal but exhilarating. ⠀⠀⠀⠀⠀Back at the studio, super friendly @francescajordan did touch ups as it grew closer to my turn. The photographer was the legendary genius, @rankinarchive. A quiet, down to earth man, he was deliberate & thoughtful in every shot. I felt confident, unexpectedly calm & filled with gratitude. ⠀⠀⠀⠀⠀Then came the interview. @lillycon, the interviewer, put me at ease quickly. She has the kind of vibe that makes it easy to speak with honesty – to just be yourself. ⠀⠀⠀⠀⠀When the long day finished & I was back on the train home, I reflected… not on how awesome this campaign (obviously) is, but more on the kindness I was privileged to have encountered that day (in so many more ways), & the beauty in connection between human beings <3

Una publicación compartida por Amena (@amenaofficial) el Ene 17, 2018 at 10:13 PST

Este es solo un avance en el mundo de la belleza en aceptar todo tipo de personalidad, esperemos ver más de esto con otro tipo de chicas en todas partes del mundo.